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  • Print is dead … in the apartment marketing industry that is

    By pszeto on April 11, 2014
    For all intents and purposes, print is dead for the apartment marketing industry. Let’s face it: apartment prospects pick up a laptop, tablet or a smartphone now to search for apartments, they don’t saunter down to the local news stand for a listings catalog (Wikipedia “news stand” if you are 30 or younger). In fact, Kingsley Associates, the real estate […]
  • Weeding out the nonsense, focusing on the leads

    By pszeto on March 26, 2014
    The claims in marketing materials regardless of industry abound. “More visitors than any other site,” “Over 1 million copies sold,” and “No. 1 in customer satisfaction,” are just a few claims that come to mind. After weeding through the marketing message madness, however, apartment operators always come back to what matters most – qualified leads. What they need most are leases, and they can only acquire leases if qualified leads walk through the front door.