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  • Holiday Leasing – Think Referrals

    By Steven Butler on November 19, 2014
    Cooking the perfect turkey, shopping for the holidays and, of course, dealing with the in-laws are top of mind right now. Leasing a new apartment home might be the last thing on most people’s minds this time of year. But don’t count your apartment community completely out of the Thanksgiving dinner conversation just yet. Whether they’re hosting it at your […]
  • Actions Get More Impressions Than Words

    By Steven Butler on November 14, 2014
    When companies develop public relations strategies, they often think about what they can say or talk about to get in the news. But the reality of public relations is that it’s more about what you do than what you say. Great results for our clients and the prospective renters who visit our brands is what we’re all about at RentPath. […]
  • Top 4 Autumn Leasing Success Tips

    By Steven Butler on October 13, 2014
    Fall isn’t just the time of year when the leaves fall off the trees. It’s also a time when fewer residents are moving, translating into less traffic and fewer leases. If you’re not ready for the fall, it may impact your winter results as well. Here are a few tips to prepare for the slower season. Review all of your […]
  • 100,000+ Leads in a Day: A Milestone Two Decades in the Making

    By Steven Butler on August 1, 2014
    Reaching 100,000 is a milestone in almost every situation. When a website reaches 100,000 visits a month. When a car reaches 100,000 miles. When a small business reaches $100,000 in revenue. But delivering 100,000+ leads in a single day to apartment communities across the country is more than just a milestone. It’s a record that few could tout and one […]
  • Déjà vu in May: Another Record Breaking May for AG

    By Steven Butler on June 13, 2014
    It was about this time last year that we sent an email to our valued clients that we had a record breaking May 2013. Today, it feels a bit like déjà vu. We’re once again sharing with our clients the good news that we delivered more leads in May than in the history of Apartment Guide. This May 2014, we […]
  • Print is dead … in the apartment marketing industry that is

    By Steven Butler on April 11, 2014
    For all intents and purposes, print is dead for the apartment marketing industry. Let’s face it: apartment prospects pick up a laptop, tablet or a smartphone now to search for apartments, they don’t saunter down to the local news stand for a listings catalog (Wikipedia “news stand” if you are 30 or younger). In fact, Kingsley Associates, the real estate […]
  • Weeding out the nonsense, focusing on the leads

    By Steven Butler on March 26, 2014
    The claims in marketing materials regardless of industry abound. “More visitors than any other site,” “Over 1 million copies sold,” and “No. 1 in customer satisfaction,” are just a few claims that come to mind. After weeding through the marketing message madness, however, apartment operators always come back to what matters most – qualified leads. What they need most are leases, and they can only acquire leases if qualified leads walk through the front door.