List on ApartmentGuide.com > Leads
By Steven Butler on June 13, 2014It was about this time last year that we sent an email to our valued clients that we had a record breaking May 2013. Today, it feels a bit like déjà vu. We’re once again sharing with our clients the good news that we delivered more leads in May than in the history of Apartment Guide. This May 2014, we […]
By Steven Butler on April 11, 2014For all intents and purposes, print is dead for the apartment marketing industry. Let’s face it: apartment prospects pick up a laptop, tablet or a smartphone now to search for apartments, they don’t saunter down to the local news stand for a listings catalog (Wikipedia “news stand” if you are 30 or younger). In fact, Kingsley Associates, the real estate […]
By Steven Butler on March 26, 2014The claims in marketing materials regardless of industry abound. “More visitors than any other site,” “Over 1 million copies sold,” and “No. 1 in customer satisfaction,” are just a few claims that come to mind. After weeding through the marketing message madness, however, apartment operators always come back to what matters most – qualified leads. What they need most are leases, and they can only acquire leases if qualified leads walk through the front door.