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  • 100,000+ Leads in a Day: A Milestone Two Decades in the Making

    By Steven Butler on August 1, 2014
    Reaching 100,000 is a milestone in almost every situation. When a website reaches 100,000 visits a month. When a car reaches 100,000 miles. When a small business reaches $100,000 in revenue. But delivering 100,000+ leads in a single day to apartment communities across the country is more than just a milestone. It’s a record that few could tout and one […]
  • Déjà vu in May: Another Record Breaking May for AG

    By Steven Butler on June 13, 2014
    It was about this time last year that we sent an email to our valued clients that we had a record breaking May 2013. Today, it feels a bit like déjà vu. We’re once again sharing with our clients the good news that we delivered more leads in May than in the history of Apartment Guide. This May 2014, we […]
  • Print is dead … in the apartment marketing industry that is

    By Steven Butler on April 11, 2014
    For all intents and purposes, print is dead for the apartment marketing industry. Let’s face it: apartment prospects pick up a laptop, tablet or a smartphone now to search for apartments, they don’t saunter down to the local news stand for a listings catalog (Wikipedia “news stand” if you are 30 or younger). In fact, Kingsley Associates, the real estate […]
  • Weeding out the nonsense, focusing on the leads

    By Steven Butler on March 26, 2014
    The claims in marketing materials regardless of industry abound. “More visitors than any other site,” “Over 1 million copies sold,” and “No. 1 in customer satisfaction,” are just a few claims that come to mind. After weeding through the marketing message madness, however, apartment operators always come back to what matters most – qualified leads. What they need most are leases, and they can only acquire leases if qualified leads walk through the front door.